Background:

• Fund is based in Europe, with an emphasis on luxury brands
• Portfolio companies based in Europe, with 3 of the 11 companies having existing operations in Asia

Client’s Requests:

• Develop Greater China Region business expansion strategies for the portfolio companies

Our Work:

• Conducted research on all the companies to understand their businesses, and their competitive edges
• Conducted research on the different industries within the Greater China region, including determining the best regions and areas most suitable for expansion for the companies
• Performed operational due diligences on existing operations in China
• Formulize business expansion strategies for the companies

Results:

• From our report, we suggested that it would not be feasible for 2 manufacturing businesses, 1 food & beverage companies and 1 service company to enter the current Greater China Market
• We suggested and setup 2 manufacturing businesses and 2 service and distribution businesses to cooperate with local businesses to manufacture in Greater China
• For the 3 companies with existing operations in China, we discovered some problems with their operations, mainly with licensing, receivables and branding, and we subsequently worked with existing management to solve these problems, as well as providing them with business development opportunities

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